Every millennial is well-acquainted with memes. Whether it be posting an applicable meme to a friend's Facebook wall or posting in a meme group chat, millennials are sharing these images on a regular basis. Many businesses see memes as detrimental to how they are perceived by consumers considering a large portion of memes' contents include current events or scandals that are shrouding companies. There were memes for Kendall Jenner's failed Pepsi ad. There were memes for the United Airlines scandal(s). These images bring negative attention to the company when it is least needed. However, marketers have the ability to use memes in a more beneficial manner. One company that is combining memes and marketing is:
Chex Mix
Chex Mix
This photo in particular went viral not only on Facebook but also Twitter.
Chex Mix has gained national attention for the images they have been posting to their facebook page. Millennials spend 7 hours a day online. Chex Mix is targeting this demographic by creating content that is relevant, relatable, and most importantly funny. Even the average consumer spends over 100 minutes a day on social media. The virality of these images has allowed Chex Mix to reach a much larger audience through a substantially less expensive channel.
Memes are easy to consume, shareable, familiar, and funny to consumers. Used correctly, corporations are able to reach a large audience with low barriers. However, memes should be published with caution. If a company releases an image and misses the mark, people may see said company as trying too hard or too unaware of popular culture. Marketers should toe the line between advertising the product or service while also keeping up with the trends and content.
A meme's shelf life seems to grow shorter every day. Companies who utilize their online platforms and regularly create funny and relatable content may soon see their social media platforms grow exponentially.
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